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Welcome to Cuba St Social

Why is the grooming industry the smartest investment right now?

The global grooming market, projected to reach $383 billion by 2030, is surging across Europe (31.55%), Asia-Pacific, Australia (2.3% CAGR), and the U.S., where barbershops generate $5.8 billion annually. Franchises offer proven models, brand strength, and operational support—making now the perfect time to invest in this thriving industry.

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Create. Lead. Succeed

Freedom, to run your business, backed by experience

Empower yourself to build a business with our guidance. You’re not just investing in a barbershop; you’re joining a movement backed by creativity, experience, and community.

Cuba St Social Brand Story

Cuba St Social: Where Culture Meets Craft

Born from the vibrant soul of Cuba Street in Wellington, New Zealand, Cuba St Social is more than just a barbershop—it’s a cultural movement. Inspired by the creative chaos and raw energy of one of the most iconic streets in the world, we set out to create a space where individuality thrives, community flourishes, and boundaries blur between grooming, art, and lifestyle.

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The Brand Story of Cuba St Social

Cuba St Social: Where Style and Culture Lives

At Cuba St Social, we blend craftsmanship with creativity. Our skilled barbers don’t just cut hair—they sculpt confidence, refine individuality, and honor tradition with a modern edge. But our space goes beyond grooming: it’s a hub for DJ nights, live gigs, tattoo flash days, and vintage clothing pop-ups. It’s where the sharp lines of a fade meet the raw sounds of vinyl and the colorful swirls of street art.

This isn’t a barbershop—it’s a lifestyle. It’s where the local meets the global, and where everyone feels like they belong. Whether you’re a musician dropping by for a fresh look before a gig, an entrepreneur seeking inspiration, or a local looking for a place to connect, Cuba St Social is your home.

Welcome to Cuba St Social: a barbershop reimagined, where style meets culture, and everyone has a story worth sharing.

The Mission of Cuba St Social

Cuba St Social: Redefining Modern Barbershops

At Cuba St Social, our mission is to redefine the barbershop experience by blending world-class grooming with art, music, and community. We aim to create spaces where individuality is celebrated, creativity thrives, and every visit is more than just a haircut—it’s a cultural connection. Through innovative events, exceptional service, and a commitment to fostering local and global communities, we inspire confidence, creativity, and connection in every client.

The Mission of Cuba St Social media
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The Vision of Cuba St Social

Becoming the World’s Most Iconic Barbershop Franchise

Our vision is to become the world’s most iconic barbershop franchise, recognized not just for our craft but for the vibrant culture we bring to every city. We aspire to transform barbershops into hubs of creativity and community, where urban art, live music, and self-expression collide. By expanding to culturally rich cities worldwide, we aim to inspire a global network of individuals who embrace style, celebrate culture, and share our passion for making every moment extraordinary.

Our vision is to take the spirit of Cuba Street worldwide, opening doors in cities that share its creative pulse: Los Angeles, New York City, London, Berlin, Tokyo, Melbourne, and beyond. At every Cuba St Social, you’ll find not just a haircut, but a community—one that’s unapologetically bold, fiercely creative, and deeply connected.

At Cuba St Social, we blend craftsmanship with creativity.

Benifits media
Benifits media

Cuba St Social empowers franchisees to achieve financial freedom by providing proven strategies, expert support, and a profitable brand. Join our global network and turn your barbershop into a thriving business, focused on growth, wealth, and success.

(USPs) Of Cuba St Social

Unique Selling Points of Cuba St Social

Let’s Talk

01.

A Barbershop Reimagined

Not just a haircut—an immersive experience combining grooming with music, art, and urban culture.

02.

Event-Driven Atmosphere

Regular DJ nights, live gigs, tattoo flash pop-ups, and vintage clothing markets make every visit exciting and dynamic.

03.

Creative Community Hub

A space where artists, musicians, and creatives come together, fostering connections beyond the chair.

04.

Globally Inspired, Locally Rooted

Each location reflects the energy and culture of its city while staying true to its Cuba Street roots.

05.

Exceptional Craftsmanship

Highly skilled barbers delivering precision cuts, fades, and grooming tailored to each client’s unique style.

06.

Lifestyle Integration

Offering branded merchandise, grooming products, and gift cards to extend the Cuba St Social vibe beyond the shop.

07.

Inclusivity and Individuality

A welcoming environment where everyone feels seen, heard, and celebrated—regardless of style or background.

08.

Vibrant Urban Design

Spaces featuring street art, graffiti, and industrial aesthetics that reflect the raw, creative energy of urban life.

09.

Franchise Opportunity with Purpose

A unique business model that blends creativity, culture, and community, appealing to entrepreneurs passionate about making an impact.

10.

Global Expansion with Local Flavor

Opening in culturally rich cities worldwide, each shop maintains its own flavor while contributing to a global creative movement.

CEO Cuba St Social
CEO Cuba St Social

Wayne Newman

Elevating Men’s Grooming and Creativity Wayne Newman a Wellington native and successful entrepreneur, founded Cuba St Social to revolutionize men’s grooming while celebrating creativity.

With a passion for fashion, music, and art, Wayne has created a space where barbers showcase their craft and clients enjoy more than just a haircut—it’s an experience. His dedication to building a strong, innovative team is shaping Cuba St Social into a global leader in modern grooming and culture.

Latest news & update at Cuba St Social

Journal insights of cuba st. social

Stay tuned to discover the latest happenings, exciting updates, and behind-the-scenes insights from Cuba St. Social. From journal highlights to community stories, explore the heart of our vibrant social hub.

All Blogs
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How to start a barbershop?

Opening a barbershop has transformed into a lucrative and dynamic industry, providing...

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How much does a barbershop make?

The barbershop industry in the United States has been growing steadily over...

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Best Haircuts for Every Face Shape

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Cuba St Social Where culture meets creativity.

Capturing the Spirit of Cuba Street: More Than Just a Barbershop

Cuba Street is a melting pot of eclectic cultures, a hub for artists, musicians, and innovators. It’s where graffiti-covered walls tell stories, music fills the air, and every corner feels alive with possibility. That’s the spirit we wanted to capture and bring to the world—an urban-inspired barbershop that’s more than just a place to get a haircut. It’s a stage, a gallery, and a marketplace of ideas.

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High Priority new market

Empower yourself to build a business with our guidance. You’re not just investing in a barbershop; you’re joining a movement backed by creativity, experience, and community.

usa

  • NEW YORK
  • Chicago
  • Los Angeles
  • Austin
  • Atlanta

europe

  • UK London
  • Paris
  • Berlin
  • Amsterdam
  • Barcelona

Asia

  • Japan
  • Osaka
  • Singapore
  • hong kong
  • bangkok

Australia

  • Melbourne
  • Sydney
  • Brisbane

Inquiry

Stage 01

Review the content on the Cuba St Social website, which is full of information about the Cuba St Social Franchise opportunity, and fill out the form under the "Franchise Now" tab.

QUALIFICATION

Stage 02

Once you have submitted the request for information, a Cuba St Social franchise representative will contact you to review the Cuba St Social Franchise opportunity. They will ask you additional questions and answer your questions about franchising and business development

INTERVIEWING

Stage 03

The same Cuba St Social representative you’ve been in contact with will continue the discussion regarding the investment details up to the point of issuing the Franchise Disclosure Document (FDD), while also explaining the next stage of validation.

VALIDATING

Stage 04

A Discovery Call will be scheduled for you to speak with each of the leaders at Cuba St Social Support Office. This will allow you to find out what owning a Cuba St Social Franchise is all about.

AWARDING

Stage 05

Once Cuba St Social franchise executives have fully reviewed your application, you may be granted a franchise. At that stage, you will sign the Franchise Agreement and pay the Franchise Fee, which ranges from $50,000 to $70,000, depending on the location.

Discounts are available for opening multiple units.

WELCOME TO CUBA ST SOCIAL!

Welcome to Cuba St Social

frequently asked questions

Do I need previous salon or barbershop experience?

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The simple answer is no. Our Business Partners come to us from a wide range of backgrounds and industries. We look for leadership experience and a solid understanding of the importance of operational excellence. We couple that with all the tools and training you will need to succeed.

How do you train barbers?

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Cuba St Social is the core of Cuba St Social educational strategy, an innovative ecosystem that serves as the main hub for Barber training. Designed to cater to different learning styles, it offers a wide range of resources, including video tutorials, interactive content, and customized training modules. This ensures education is both engaging and easily accessible. Cuba St Social enables Barbers to continuously update their skills with new techniques and trends, supporting a smooth and effective learning experience.

Who determines the shop location?

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Extensive research is completed by Cuba St Social Franchising and Leasing department to determine the most optimal locations. The research process includes consideration of market demographics along with success of other retailers in the trading area.

How do I get financing?

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Franchisees will need to source their own financing. While Cuba St Social does not provide direct funding, we encourage potential franchisees to explore various financing options such as SBA loans, personal investments, or third-party lenders. Once approved through our franchise process, we can offer guidance on potential funding sources, but securing financing will be the responsibility of the franchisee.

Do Barbers Rent Chairs?

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barbers can operate under different models at Cuba St Social. We offer the flexibility for franchisees to choose between employing barbers directly or working with independent contractors. This approach allows each franchise owner to structure their business in a way that best suits their local market, ensuring both stability for employees and independence for those who prefer a chair rental or commission-based model. Ultimately, it’s about creating the best environment for talented barbers to thrive while delivering an exceptional grooming experience.

What Are the Associated Fees of a Cuba St Social Franchise?

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The Cuba St Social franchise fee ranges from $50,000 to $70,000, depending on location. In addition, 6% of gross sales is collected as a royalty fee, and 3% is allocated towards brand development programs to support marketing, advertising, and overall brand growth.

Are There Discounts for Opening Multiple Locations?

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Yes, we offer a multi-location discount. The franchise fee for your first Cuba St Social location ranges from $50,000 to $70,000, depending on the market. For additional locations, you’ll receive a discount starting at $10,000 or more, depending on the location. This helps franchisees scale their business while benefiting from reduced fees for expansion.

How do I apply for a franchise?

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Simply complete the Franchise Now form and submit it to us. Following your application, a Cuba St Social representative will contact you to begin the qualification process.

What income can a Franchisee expect to earn?

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The level of income that a Franchisee earns is dependent on a number of factors, including the Franchisee’s level of involvement in the operation, sales performance, cost controls, fixed overhead, location and market.

What Is the Timeline to Open a Location If We Decide to Move Forward?

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Opening a Cuba St Social franchise can happen as soon as possible, depending on factors like site selection, lease negotiations, and build-out timelines. We carefully vet candidates and locations to uphold our brand standards and set franchisees up for success. Our team works efficiently to help secure the best locations and streamline the process for a smooth opening.

What Impact Does the Recession Have on your business?

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Barbershops are recession-resistant because haircuts remain essential. During the 2008–2009 recession, the salon industry saw minimal decline and grew by 1.7% the following year. Demand stays strong as job seekers need to look sharp, professionals maintain their image, and people prioritize affordable self-care. The “lipstick effect” means consumers invest in small luxuries like haircuts when cutting back elsewhere. Unlike other industries, barbershops provide a stable and profitable business, even in downturns.

When I open my location do I have territory rights?

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Cuba St Social Original Barbershops sells individual franchise locations across USA, Europe, Asia, Australia, not territory rights. Our aim is to establish successful and profitable locations, conducting thorough research to avoid cannibalizing guests from existing outlets. Never fear We won’t open a new location in your market without first assessing your performance and willingness to expand.

New York City, USA

The global grooming market, projected to reach $383 billion by 2030, is surging across Europe (31.55%), Asia-Pacific, Australia (2.3% CAGR)